How AURACO trains ethical and responsible salespeople

Is combining commerce, ethics, and sustainability a pipe dream? Absolutely not! More and more companies are looking for ethical and responsible salespeople to meet new customer expectations. Customers are increasingly sensitive to companies' social and environmental commitments. In this context, new training programs are emerging, such as the one offered by the AURACO school on The Land campus in Rennes. Its mission? To integrate the concepts of eco-responsibility and ethics into its business courses in order to prepare future salespeople for the sustainable challenges of today and tomorrow.

What does ethical and responsible trade involve?

First and foremost, it is important to understand that ethical and responsible trade encompasses the principles of fairness, justice, and sustainability. Its goal? To ensure a commercial relationship that benefits all stakeholders. Ethical trade is growing in popularity and provides a response to current social, environmental, and cultural issues.
Here are its main impacts and benefits:

• Promote fairer and more decent working conditions in order to improve the quality of life of employees, particularly in developing countries (fairer wages, safety at work, more reasonable working hours, etc.), combat child labor, and ensure respect for human rights.
• Contribute to environmental preservation by prioritizing sustainable production methods, complying with environmental standards, promoting organic farming, etc.
• Encourage the local economy in order to support the financing of social projects such as improving access to education or healthcare and the quality of life of local populations.
• Promote transparency so that consumers can make informed purchasing decisions.

AURACO offers training courses that address societal and environmental challenges.

The Auraco school, located on The Land campus in Rennes, offers several training programs for careers in business. What makes it unique? It emphasizes the environmental and societal challenges facing the sector through a specialized curriculum: the MBA in Ethical and Responsible Business Engineering. The program covers ethical business strategy, responsible purchasing, the circular economy, responsible management, CSR, new sustainable customer expectations, and more, all taught by experts in their fields. The goal? To enable students to acquire specific skills to better understand new sustainable consumption patterns, develop a responsible business strategy, encourage ethical and committed leadership, and optimize a company's performance in the context of the transition to a more sustainable model. This comprehensive and professional training program is a two-year work-study program. It is accessible through a competitive entrance exam, after a bachelor's degree.

Key skills acquired at AURACO to become an ethical and responsible salesperson

Thanks to its MBA in CSR-oriented business, the Auraco school in Rennes enables students to develop the skills they need to pursue a career in ethical and responsible business:
Mastering the concept of CSR and its arguments: existing eco-labels, implementation of a CSR-oriented procurement strategy, ethical and sustainable management, carbon offsetting, local suppliers, etc.

• Develop a CSR-oriented sales pitch, including the company's environmental and societal impact, with its CSR advantages and the CSR benefits of its products or services.
• Integrate ethical and responsible considerations into the customer knowledge strategy in order to respond to them in the best possible way.
• Developing a verifiable and measurable CSR argument: more and more customers are skeptical about the CSR practices implemented by companies. Greenwashing, or the tendency to promote a misleading image of environmental commitment, is unfortunately practiced by an increasing number of companies, which inevitably increases customer mistrust. Future responsible salespeople must therefore be able to formulate verifiable and measurable CSR arguments.
• Reflect a stance that is consistent with CSR values: beyond sales techniques, which must be more ethical, your stance and sales processes must also reflect the company's CSR commitment. This could involve, for example, reducing the carbon footprint of your travel, promoting more responsible consumption, using eco-friendly solutions for communicating with your customers (videoconferencing, sending fewer emails, etc.), and so on.

These skills cannot be improvised. They require specialized training, such as that offered by the Auraco School of Responsible Business and Marketing.

The opportunities and prospects offered by AURACO

The Auraco School immerses its students, who are sensitive to social and environmental issues, in the world of ethical and responsible business through a program that is as innovative as it is demanding. Throughout your MBA in Ethical and Responsible Business Engineering, you will discover the different forms that sustainable business can take:

• Fair trade, which aims to guarantee fair remuneration for producers in the South.
• Green commerce, aimed at promoting environmentally friendly products.
• Ethical trade, incorporating social, health, and cultural criteria into its practices.

In addition, you will be entrusted with concrete, socially responsible projects, with the participation of committed stakeholders, to confront you with the reality of the field. Courses will be taught by industry professionals—executives and managers—who will not only teach you the fundamentals and practical skills, but will also serve as your first network of contacts. This is a great opportunity to easily find your first job and boost your career.
In addition to these unique opportunities, Auraco also offers interesting and varied career prospects, including:

• Ethical and responsible sales engineer
• Business manager in charge
• Consultant in ethical and responsible business development.

Depending on your aspirations and goals, it is of course possible to advance your career, work for different types of companies, in France or abroad, or even specialize in a specific branch of ethical and responsible trade.

In summary, the Auraco school on The Land campus in Rennes enables students to train in ethical and responsible business, learning in particular how to balance commercial performance and CSR. The goal? To become a committed salesperson, sharpen your critical thinking skills, and respond to the challenges and new expectations of the market.