The BTS in Customer Relationship Negotiation and Digitalization aims to train business managers capable of meeting the demands of a market focused on customer relations.
Target and prospect for customers
Negotiating and supporting customer relations
Organize and host a commercial event
Exploiting and sharing information
Mastering omnichannel customer relations
Enhancing digital customer relations
Developing customer relationships in e-commerce
Implement and promote the offer among distributors
Develop and manage a network of partners
Create and manage a direct sales network
Participation in sales competitions and trade shows
Personalized support at the training center and in the workplace
Support in finding a company and developing your career over the course of two years
Organizing professional scenarios and mock exams
Experts in face-to-face and remote commercial relations, from prospecting to customer loyalty, graduates are committed to networking and support the digital transformation of commercial activities and the dematerialization of customer relations.
SKILLS
Subjects taught
Customer development
Negotiation, sales, and customer relationship management
Customer relationship management
Business intelligence and expertise
Remote customer relationship management, e-relationships, and e-commerce sales
Management of distributor, partner, and direct sales networks
General knowledge and expression
Economic, legal, and managerial culture
Legal workshops
English
Speakers
Doctors, executives, managers, experts in their field of specialization
In one of these three destinations: Brussels, Dublin, or Tunis.
Brussels
Mobility in Brussels is a key strategic lever for the training of our BTS students. As the European capital, institutional crossroads, and international economic hub, Brussels offers a unique environment for understanding the contemporary dynamics of governance, regulation, and innovation. By completing a period of study or an internship there, our students gain access to an exceptionally dense professional ecosystem: European institutions, diplomatic representations, international organizations, think tanks, multinational companies, and civil society actors. This immersion develops their ability to thrive in multicultural contexts, master the codes of public decision-making, and enhance their employability in high-growth sectors.
For The Land School of Management, this mobility is part of a real-world educational approach: exposing students to the places where standards, strategies, and international cooperation are developed. Brussels thus becomes a natural extension of our educational project, offering everyone a formative experience that is consistent with the academic and professional ambitions of our BTS program.
Dublin
Mobility in Dublin offers our students a unique immersion in one of Europe's most dynamic educational, economic, and cultural ecosystems. An English-speaking capital city that is innovative and resolutely international, Dublin boasts an exceptional network of universities, technology companies, financial centers, and creative organizations. Studying or interning in Dublin allows students to strengthen their English language skills while evolving in a professional environment renowned for its agility, openness, and entrepreneurial spirit. The presence of the world's leading players in digital technology, finance, and innovation provides a concrete, stimulating learning environment that is directly connected to contemporary issues.
For The Land School of Management, this mobility is fully in line with our real-world teaching approach: exposing students to international contexts that combine innovation, cultural diversity, and demanding professional practices. Dublin thus becomes a strategic space for experience and training, perfectly aligned with the academic and professional ambitions of our BTS program.
Tunis
Mobility in Tunis offers our students immersion in the heart of a rapidly changing Mediterranean region, where legal tradition, entrepreneurial dynamism, and international openness converge. As Tunisia's political, economic, and cultural capital, Tunis provides an ideal environment for understanding contemporary issues in law, governance, innovation, and Euro-Mediterranean relations. By studying or interning there, students gain access to a rich ecosystem of public institutions, law firms, growing companies, international organizations, civil society actors, and emerging technology hubs. This immersion develops their ability to work in intercultural contexts, understand diverse legal frameworks, and strengthen their professional agility in a strategic space connecting Europe, Africa, and the Middle East.
For The Land School of Management, this mobility is fully in line with our real-world teaching approach: offering our students opportunities to gain experience in a setting that combines cultural diversity, geopolitical issues, and demanding professional practices. Tunis thus becomes a structured learning environment, consistent with the academic and international ambitions of our BTS program.
Duration
2 years, from September to June
Rhythm
As a beginner or apprentice
educational methods
Assessment methods
Final exams at the end of the training program
Mock exam during the training program
The assessment framework is organized into units that constitute a coherent set of skills and knowledge relevant to the purpose of the diploma. It may include units that are optional. Each unit corresponds to a block of skills and a test. Candidates register for the diploma exam. Those who have prepared for the diploma as part of continuing professional development or through the validation of prior learning automatically receive, for the diploma units for which they have obtained a score of 10 out of 20 or higher or through the validation of prior learning, a certificate recognizing the acquisition of the skills constituting these diploma units, and therefore the corresponding skill blocks. Those who have prepared for the diploma by other means receive this certificate upon request. The diploma is obtained by achieving an average score of more than 10/20 in all tests. Candidates who have already validated skill blocks may be exempted from the corresponding exams.
Diploma/certification
Level 5 Advanced Technician's Certificate in "Negotiation and Digitalization of Customer Relations," registered with the RNCP under number 38368, by decision of the Director General of France Compétences dated December 11, 2023, issued by the Ministry of Higher Education and Research, NSF code 312.
Continuing education
Career opportunities
Initially: €6,500 per year
Under an apprenticeship contract: training paid for by OPCOs (skills operators), with no additional costs for companies
