BTS in Operational Sales Management (MCO)

Le BTS MCO Management Commercial Opérationnel forme les étudiants pour des métiers commerciaux en enseignant des compétences en gestion, marketing et vente digitale, ouvrant ainsi diverses opportunités professionnelles dans ces domaines.

Objectives

Welcoming, advising, and retaining customers

Participate in the management of the business unit

Manage and promote the business unit's product or service offering

Sell products or services that meet customer expectations

The most

An introduction to starting a business with the association Entreprendre pour Apprendre (Entrepreneurship for Learning)

Numerous partners: large retailers, specialty stores, e-commerce, etc.

International mobility

You will be

In direct or indirect contact with customers, holders of a BTS MCO (vocational training certificate in commercial operations) carry out sales, promotional, and management activities within a sales unit.

SKILLS

RNCP38362BC01 – Customer relationship development and sales consulting
RNCP38362BC02 – Promotion and revitalization of commercial offerings
RNCP38362BC03 – Operational management
RNCP38362BC04 – Sales team management
General Culture and Expression Development Unit
Economic, Legal, and Managerial Culture Development Unit

Subjects taught

Sales team management

Operational management

Customer relationship development and sales consulting

Promotion and revitalization of commercial offerings

Economic, legal, and managerial culture

General knowledge and expression

Business English

Speakers

Doctors, executives, managers, experts in their field of specialization

In one of these three destinations: Brussels, Dublin, or Tunis.

Brussels

Mobility in Brussels is a key strategic lever for the training of our BTS students. As the European capital, institutional crossroads, and international economic hub, Brussels offers a unique environment for understanding the contemporary dynamics of governance, regulation, and innovation. By completing a period of study or an internship there, our students gain access to an exceptionally dense professional ecosystem: European institutions, diplomatic representations, international organizations, think tanks, multinational companies, and civil society actors. This immersion develops their ability to thrive in multicultural contexts, master the codes of public decision-making, and enhance their employability in high-growth sectors.

For The Land School of Management, this mobility is part of a real-world educational approach: exposing students to the places where standards, strategies, and international cooperation are developed. Brussels thus becomes a natural extension of our educational project, offering everyone a formative experience that is consistent with the academic and professional ambitions of our BTS program.

 

Dublin

Mobility in Dublin offers our students a unique immersion in one of Europe's most dynamic educational, economic, and cultural ecosystems. An English-speaking capital city that is innovative and resolutely international, Dublin boasts an exceptional network of universities, technology companies, financial centers, and creative organizations. Studying or interning in Dublin allows students to strengthen their English language skills while evolving in a professional environment renowned for its agility, openness, and entrepreneurial spirit. The presence of the world's leading players in digital technology, finance, and innovation provides a concrete, stimulating learning environment that is directly connected to contemporary issues.

For The Land School of Management, this mobility is fully in line with our real-world teaching approach: exposing students to international contexts that combine innovation, cultural diversity, and demanding professional practices. Dublin thus becomes a strategic space for experience and training, perfectly aligned with the academic and professional ambitions of our BTS program.

 

Tunis

Mobility in Tunis offers our students immersion in the heart of a rapidly changing Mediterranean region, where legal tradition, entrepreneurial dynamism, and international openness converge. As Tunisia's political, economic, and cultural capital, Tunis provides an ideal environment for understanding contemporary issues in law, governance, innovation, and Euro-Mediterranean relations. By studying or interning there, students gain access to a rich ecosystem of public institutions, law firms, growing companies, international organizations, civil society actors, and emerging technology hubs. This immersion develops their ability to work in intercultural contexts, understand diverse legal frameworks, and strengthen their professional agility in a strategic space connecting Europe, Africa, and the Middle East.

For The Land School of Management, this mobility is fully in line with our real-world teaching approach: offering our students opportunities to gain experience in a setting that combines cultural diversity, geopolitical issues, and demanding professional practices. Tunis thus becomes a structured learning environment, consistent with the academic and international ambitions of our BTS program.

Duration

2 years, from September to June

Rhythm

As a beginner or apprentice


educational methods

Vocational education
Academic instruction
Modules Capitalizing on prior learning
Project Modules
Educational tours and meetings

Assessment methods

One-off tests

The assessment framework is organized into units that constitute a coherent set of skills and knowledge relevant to the purpose of the diploma. It may include units that are optional. Each unit corresponds to a block of skills and a test. Candidates register for the diploma exam. Those who have prepared for the diploma as part of continuing professional development or through the validation of prior learning automatically receive, for the diploma units for which they have obtained a score of 10 out of 20 or higher or through the validation of prior learning, a certificate recognizing the acquisition of the skills constituting these diploma units, and therefore the corresponding skill blocks. Those who have prepared for the diploma by other means receive this certificate upon request. The diploma is obtained by achieving an average score of more than 10/20 in all tests. Candidates who have already validated skill blocks may be exempted from the corresponding exams.

Diploma/certification

Brevet de technicien supérieur de niveau 5 “Management commercial opérationnel” BTS MCO, enregistré au RNCP sous le numéro 38362, par décision du directeur général de France Compétences en date du 11/12/2023, délivré par le Ministère de l’Enseignement supérieur et de la Recherche, codes NSF 310, 312

Poursuite d’études BTS MCO

 

Career opportunities

  • Department manager
  • Store manager
  • Sales Assistant
  • Sales
  • Telephone advisor

 

  • Hold a general , technological, or vocational high school diploma .
  • Sign an apprenticeship contract with a company.
  • Admission via Parcoursup and outside Parcoursup based on application and interview.
  • Applicants may be eligible for a reduced course load or skills validation based on their academic background and professional and personal experience, subject to review of their application.
  • Training accessible to people with disabilities; please contact us to discuss the arrangements for your participation.

Initially: €6,500 per year

Under an apprenticeship contract: €7,500 per year, covered by the OPCO (skills operators)

December 10, 2025

Build your future with a recognized European degree

Real career opportunities start here.

Take part in the Open House

Saturday, March 7

from 9:00 a.m. to 1:00 p.m.