Press coverage
See below for all of our opinion pieces and press coverage.
They talk about us
On Tuesday, January 20, 2026, The Land School of Management formalized the RBA (Rennes, Brussels, Abu Dhabi) alliance following its split with several agricultural high schools. Still headed by Jean-Marc Esnault, The Land's higher education programs are showcasing their ambition to be "leaders" in training the entrepreneurs of tomorrow.
The Vitré community wants to develop higher education provision in its area, with the ambition of reaching 1,000 students within five years. The first step was taken in September 2025 with the opening of the Vitré campus. Fifty students enrolled in BTS programs in digital customer relationship management (NDRC) and operational sales management (MCO), as well as a bachelor's degree in commerce.
When we talk about ecological transition, we rightly think of construction, agriculture, transportation, etc., but the transition affects all sectors of the economy and is also taking place within companies, leading to new practices that are more virtuous both socially and environmentally. To address these challenges, new professions are emerging and training programs are being set up. These courses are designed to appeal to a generation that is eager to take action for the planet and give meaning to their professional lives.
The Land is opening two new higher education schools on the Rennes Campus: Auraco and Odicé! Auraco specializes in responsible business, while Odicé is dedicated to sustainable tourism.
→ Read the article in Ouest-France
In Rennes, striking teachers from agricultural high schools affiliated with The Land want him to resign. That is not the plan of Jean-Marc Esnault, the director general of this campus dedicated to rural life.
The Land is a campus organized around three areas: secondary education, higher education, and continuing education. In higher education, 70% of the instructors are professionals.
To start a business, motivation is essential, but it is obviously not enough. Market research, formalizing a business plan, knowledge of the local area, financing, and communication are all essential for transforming an idea, even a brilliant one, into a viable business venture. Each year, Enzyme enables eight project leaders to acquire these skills.
The second edition of these awards for new rurality, organized by the Rennes campus The Land, took place at the Château des Pères in Piré-Chancé (Ille-et-Vilaine) on Tuesday, May 9, 2023. Four initiatives were recognized. Rennes artist Ar Furlukin and his famous radishes were the jury's favorite in 2023.
The Land is a hybrid campus dedicated to training, research, innovation, and collaboration with a common theme: rural life. Nestled in the heart of Rennes, this unique 7-hectare space combines agricultural heritage and innovation to shape the future of our countryside. At the origin of this field of possibilities is one man: Jean-Marc Esnault.
Located near Rennes, on the western ring road, The Land campus, which is home to two agricultural high schools and ten higher education institutions (including IMSI, ESAM, 3A, EPSI, WIS, and Ihedrea), is investing €12 million to expand its campus with two new buildings covering a total area of 5,200 m².
Less than two years after the inauguration of the first European campus dedicated to rurality in Rennes (35), The Land is continuing its development by partnering with the Bardon Group to expand by more than 5,200 m² through the construction of a second teaching building and a residence.
The campus, located on the edge of the northern ring road in Rennes, will inaugurate two new buildings at the start of the next academic year, including a student residence with 82 apartments.
The Land, Europe's first campus dedicated to rural issues, located in Rennes, is expanding its site once again. It has signed an agreement with the Rennes-based real estate group Bardon to build an additional 5,200 m² of space for teaching facilities and a residence.
“Our approach to rurality is very societal. We too often tend to reduce rurality to agriculture” – Jean-Marc Esnault, CEO of The Land
The latest guest on the program 600 secondes cash, Jean-Marc Esnault, director of The Land, discusses the Le Duff group's Bridor factory project in Liffré, near Rennes. With the Paris International Agricultural Show having just opened, he also addresses the issue of agricultural production in urban areas.
On the occasion of the 2023 Agricultural Show, which begins this Saturday and runs until March 5 in Paris, Europe 1 takes you to meet people who have nothing to do with the world of livestock farming or cereal cultivation... And who have decided to leave everything behind to embark on a rural adventure.
Exit Plus belle la vie, next fall France Télévisions will launch its new daily series following the students of an agricultural high school.
The town of Ille-et-Vilaine will be at the heart of a new drama series on France Télévisions. "Deter" will follow the daily lives of high school students studying agriculture.
France Télévisions has announced the filming of a series in Brittany. This television drama, provisionally titled "Déter," will recount the adventures of five young people at an agricultural high school.
The director of The Land campus, which opened in October 2020 in Rennes, has announced the creation of a think tank on rurality, called "Tomorrow Land."
On Thursday, October 8, the "first European hybrid campus" dedicated to rural life will be inaugurated in Rennes. Named "The Land," it aims to revamp the image of the countryside and show that it is a land of opportunity.
At the heart of its four-hectare ecosystem in Rennes, The Land is expanding and will inaugurate the first European campus dedicated to rurality on Thursday, October 8.
Our forums
The Gulfood Summit 2026, which has just ended in Dubai, reminds us of something that Europe is struggling to accept: some regions are no longer content to anticipate the future, they are building it. In the Emirates, the future is not an abstract projection, but a raw material that can be shaped.
Transition has become the watchword of our time. Everyone agrees with it, but few are willing to pay the price. In companies, this gap between stated principles and actual sacrifices is creating growing tension, which fuels fatigue, disillusionment, and a loss of meaning.
The 2024 festival season is coming to an end, marked by declining attendance, partly due to competition from the Olympic Games and a concentrated calendar of events. Economic results have also been impacted by the increasingly high fees demanded by foreign artists... With the results looking mixed, now is the time to consider the keys to the success of these festivals.
The success of populism can be explained by the French people's desire for greater proximity to their elected representatives and for instant decision-making. The popularity of this ideology is reminiscent of General Boulanger's strategy at the end of the 19th century, recalls Jean-Marc Esnault.
The fields are languishing, the soil is becoming depleted, and farmers are struggling against all odds. Future generations depend on our actions today. We must break the chains of inertia, uproot old methods, and sow new ideas. Agriculture can no longer be satisfied with half measures. It needs a revolution.
What happened to cause a crisis that extends far beyond the agricultural world? Analysis by Jean-Marc Esnault, CEO of The Land and founder of the Terre d'avenir think tank.
Words have meaning, and when they lose it, words can become harmful. The word "peasant" comes from the Latin pagensis, meaning someone who lives in the countryside and cultivates the land. The word "country" is also derived from this same Latin root and originally referred to a defined rural area, before the name "country" was given the meaning we know today, in other words, that of a state. The point of view of Jean-Marc Esnault, CEO of The Land.
Jean-Marc Esnault, CEO of The Land, a campus in Rennes and Brittany dedicated to new ruralities, warns about digital exclusion.
The objectives for reducing artificialization should be adapted to the French people's desire to live in the countryside, suggests Jean-Marc Esnault, director of The Land agricultural campus, in an opinion piece in Le Monde.
Jean-Marc Esnault, CEO of The Land and author of "Welcome to the New Rurality," urges us not to pit economic and environmental issues against each other.
"Every season has its victims... Summer has been difficult for city dwellers! Winter promises to be even more complicated for rural residents," says Jean-Marc Esnault, CEO of The Land campus, located in Rennes, Vitré, and La Guerche-de-Bretagne.
