Communication is a constantly evolving sector, especially since the digital revolution. It is now a real strategic hub, essential to all types of businesses. It has adapted to new forms of consumption among the population; increasingly "digital," tomorrow's communicators must above all remain constantly alert to media, societal, and economic trends.
Develop mastery of skills in communication, digital, public relations, advertising, or brand communication.
Analyze market trends and consumer behavior in order to develop innovative and effective communication strategies in a sector that is particularly impacted by technological and societal changes.
Acquire the skills that will enable students to join organizations for which communication and the rise of digital technology have become a real strategic issue with significant challenges.
International mobility
3 specializations to choose from in the second year: Communication Management, Digital Communication, or Creativity & Brand Strategy
The Professional Master's Degree in Communication is designed for students who wish to acquire the fundamentals of communication in order to become experts in the field. This 100% work-study program allows students to tackle real-world issues while gaining hands-on experience in their host company.
SKILLS
Subjects taught
Strategy
Strategic communication, Communication budget, Strategic planning, Behavioral studies and trends
Digital and audiovisual communication
Digital panorama and social media, SEO-SMO, Introduction to photography, Video editing, Creating an advertising spot, Web development, Desktop publishing and design
Agency and media
Visual advertising design, Design/copywriting, Media planning, Bloggers and influencers, Press and public relations, Agency competition
Advertiser and brand strategy
Brand identity and territory, Storytelling and brand content (in English), Brand and digital journey (CRM), Internal communication, Promoting your brand on the web, Vendor management
Communication and management
Managing communication projects and budgets, From Corporate Communication to Communication Strategy, Negotiating and selling your project, Legal environment of e-communication
Internal communication and employer branding
Press relations, Digital & audiovisual communication, Social Media Manager, Social media strategy, Influence, ambassadors and social media, Video social media strategy, Creative direction and Art Direction-DTP
Projects
The Fil Rouge Project, Agency Competition, Video Commercial Production, Graphic Design and Web Development, Business Pitch, Crisis Night, Event Project
Specialization of your choice in the second year
Communication Management, Digital Communication, or Brand Creativity and Strategy
Speakers
Doctors, executives, managers, experts in their field of specialization
In one of these three destinations: Brussels, Dublin, or Tunis.
Brussels
Mobility in Brussels is a key strategic lever for the training of our professional Master's students. As the European capital, institutional crossroads, and international economic hub, Brussels offers a unique environment for understanding the contemporary dynamics of governance, regulation, and innovation. By studying or interning there, our students gain access to an exceptionally dense professional ecosystem: European institutions, diplomatic representations, international organizations, think tanks, multinational companies, and civil society actors. This immersion develops their ability to thrive in multicultural contexts, master the codes of public decision-making, and enhance their employability in high-growth sectors.
For The Land School of Management, this mobility is part of a real-world approach to education: exposing students to the places where international standards, strategies, and cooperation are developed. Brussels thus becomes a natural extension of our educational project, offering everyone a formative experience that is consistent with the academic and professional ambitions of our professional master's program.
Dublin
Mobility in Dublin offers our students a unique immersion in one of Europe's most dynamic educational, economic, and cultural ecosystems. An English-speaking capital city that is innovative and resolutely international, Dublin boasts an exceptional network of universities, technology companies, financial centers, and creative organizations. Studying or interning in Dublin allows students to strengthen their English language skills while evolving in a professional environment renowned for its agility, openness, and entrepreneurial spirit. The presence of the world's leading players in digital technology, finance, and innovation provides a concrete, stimulating learning environment that is directly connected to contemporary issues.
For The Land School of Management, this mobility is fully in line with our real-world teaching approach: exposing students to international contexts that combine innovation, cultural diversity, and demanding professional practices. Dublin thus becomes a strategic space for experience and training, perfectly aligned with the academic and professional ambitions of our professional Master's program.
Tunis
Mobility in Tunis offers our students immersion in the heart of a rapidly changing Mediterranean region, where legal tradition, entrepreneurial dynamism, and international openness converge. As Tunisia's political, economic, and cultural capital, Tunis provides an ideal environment for understanding contemporary issues in law, governance, innovation, and Euro-Mediterranean relations. By studying or interning there, students gain access to a rich ecosystem of public institutions, law firms, growing companies, international organizations, civil society actors, and emerging technology hubs. This immersion develops their ability to work in intercultural contexts, understand diverse legal frameworks, and strengthen their professional agility in a strategic space connecting Europe, Africa, and the Middle East.
For The Land School of Management, this mobility is fully in line with our real-world teaching approach: offering our students opportunities to gain experience in a setting that combines cultural diversity, geopolitical issues, and demanding professional practices. Tunis thus becomes a structured learning environment, consistent with the academic and international ambitions of our professional Master's program.
Duration
2 years, from September to August
Rhythm
Initial or work-study
educational methods
Assessment methods
Continuous assessment
Professional portfolios
Final exams (written/oral)
The targeted qualification comprises seven skill sets, which are assessed and, upon validation, result in the issuance of a certificate detailing the skills acquired. To obtain the targeted qualification, all skill sets must be validated in their entirety. Validated skill sets are acquired permanently, and candidates are awarded partial certification when not all skill sets have been validated. Any candidate who has partially validated the certification may submit a new validation file to the National Jury in order to obtain full professional certification.
Diploma/certification
Level 7 professional certification “Image and Communication Project Manager,” registered with the RNCP under number 35593, by decision of the Director General of France Compétences dated May 19, 2021, issued by ISCPA, NSF codes 320, 320n.
Continuing education
The primary objective of the professional master's degree is to prepare students for the job market. However, candidates may continue their studies toward a new professional specialization with a specialized master's degree (MS), an MBA, or a university specialization with a university diploma (DU) or a master's degree.
Career opportunities
Initially: €8,500 per year
Work-study contract: €8,500 per year, covered by OPCO (Skills Operators)
