The Bachelor's degree in Management and Business Development is an introductory course designed to help students understand the major challenges of business development while acquiring managerial and project management skills. The program was designed by professionals from the worlds of management, administration, and entrepreneurship, as well as a team of educational experts. Its aim is to train students to become operational business managers.
Organize and manage an activity center
Contribute to the company's strategic thinking
Managing projects within the company/organization, business performance, and monitoring
Ensure business development with the aim of winning new customers and retaining existing ones.
Managing business activities economically with a view to increasing profitability
Manage and lead the team reporting to him/her
Overseeing general organization: administrative, HR, and logistics management
A renowned faculty (doctors, executives, experts)
International mobility
A certification in Business English issued by the Franco-British Chamber of Commerce
The Bachelor's degree in Management and Business Development leads to careers related to the management and development of a profit center, such as branch manager or director, store manager or director, or business unit manager. Profit center managers can quickly advance to positions such as regional manager/director, area manager, or network manager.
SKILLS
Subjects taught
Organize activities and contribute to the implementation of the company's project
Market-oriented strategic management
Commercial project management
Operational and digital marketing
Entrepreneurship and business innovation
Digital management tools (CRM, ERP, e-business)
Managing business performance
Business analytics applied to sales
Corporate finance for development
Commercial management control
Market analysis and sector studies
International business taxation
Managing a team collaboratively
Sales management and sales force coordination
Soft skills & leadership in negotiation
Labor law as it applies to sales teams
Change management in a context of growth
International corporate culture and interculturality
Leading the development of a profit center
Business development and prospecting
Sales strategy and customer portfolio management
Digital marketing and e-commerce
Entrepreneurship applied to market development
International expansion and business growth
Speakers
Doctors, executives, managers, experts in their field of specialization
In one of these three destinations: Brussels, Dublin, or Tunis.
Brussels
Mobility in Brussels is a key strategic lever for the education of our Bachelor's students. As the European capital, institutional crossroads, and international economic hub, Brussels offers a unique environment for understanding the contemporary dynamics of governance, regulation, and innovation. By studying or interning there, our students gain access to an exceptionally dense professional ecosystem: European institutions, diplomatic representations, international organizations, think tanks, multinational companies, and civil society actors. This immersion develops their ability to thrive in multicultural contexts, master the codes of public decision-making, and enhance their employability in high-growth sectors.
For The Land School of Management, this mobility is part of a real-world approach to education: exposing students to the places where international standards, strategies, and cooperation are developed. Brussels thus becomes a natural extension of our educational project, offering everyone a formative experience that is consistent with the academic and professional ambitions of our Bachelor's degree program.
Dublin
Mobility in Dublin offers our students a unique immersion in one of Europe's most dynamic educational, economic, and cultural ecosystems. An English-speaking capital city that is innovative and resolutely international, Dublin boasts an exceptional network of universities, technology companies, financial centers, and creative organizations. Studying or interning in Dublin allows students to strengthen their English language skills while evolving in a professional environment renowned for its agility, openness, and entrepreneurial spirit. The presence of the world's leading players in digital technology, finance, and innovation provides a concrete, stimulating learning environment that is directly connected to contemporary issues.
For The Land School of Management, this mobility is fully in line with our real-world approach to education: exposing students to international contexts that combine innovation, cultural diversity, and demanding professional practices. Dublin thus becomes a strategic space for experience and training, perfectly aligned with the academic and professional ambitions of our Bachelor's degree program.
Tunis
The mobility program in Tunis offers our students an immersion in the heart of a rapidly changing Mediterranean region, where legal tradition, entrepreneurial dynamism, and international openness converge. As Tunisia's political, economic, and cultural capital, Tunis provides an ideal environment for understanding contemporary issues in law, governance, innovation, and Euro-Mediterranean relations.
By completing a period of study or internship there, students gain access to a rich ecosystem: public institutions, law firms, growing companies, international organizations, civil society actors, and emerging technology hubs. This immersion develops their ability to work in intercultural contexts, understand diverse legal frameworks, and strengthen their professional agility in a strategic space connecting Europe, Africa, and the Middle East.
For The Land School of Management, this mobility is fully in line with our real-world approach to education: offering our students opportunities to gain experience in a setting that combines cultural diversity, geopolitical issues, and demanding professional practices. Tunis thus becomes a structured learning environment, consistent with the academic and international ambitions of our Bachelor's program.
Duration
From 1 to 3 years, from September to August
Rhythm
1st and 2nd years in initial training
Third year of full-time or work-study program
educational methods
Assessment methods
Continuous assessment for each module (written assignments, multiple-choice questions, group or individual research projects, individual or group oral presentations)
Certification exams to assess the acquisition of skills in each of the modules
The targeted qualification comprises four skill sets, which are assessed and, upon validation, result in the issuance of a certificate of achievement listing the skills acquired. Validated skill sets are acquired for life. To obtain the targeted qualification, all skill sets must be validated in their entirety.
Diploma/certification
Level 6 professional certification "Operational Activity Management Manager," registered with the RNCP under number 37865, by decision of the Director General of France Compétences dated July 19, 2023, issued by ESAM, NSF code 310.
Continuing education
Career opportunities
1st, 2nd, and 3rd years of initial training: €7,500 per year
Third year of apprenticeship contract: €8,500, covered by OPCO (Skills Operators)
