How does ODICE prepare students for the challenges of modern tourism?

Tourism is constantly evolving in line with changing times, technological advances, and needs. Today, modern tourism is characterized by several major trends: responsible tourism, authentic tourism, experiential tourism, and the digitization of tourism. To pursue a career in tourism, it is therefore essential to understand its main challenges, which are environmental, social, and technological. The ODICE school in Rennes offers training courses dedicated to modern tourism. Focus. 

ODICE: added value, training, and modern tourism

The Odicé school, located on The Land campus in Rennes offers several training courses leading to careers in modern tourism: 

• BTS Tourism, accessible after high school, through apprenticeship.
• Bachelor's degree in Event Tourism Project Management, accessible to students with two or three years of post-secondary education, through a work-study program.
• Master's degree in Sustainable Tourism Project Management, open to students with a bachelor's degree.

Its added value? The responsible and digital dimension of its training courses, perfectly aligned with the new needs of the market and modern tourism.

Through a rich and innovative curriculum that emphasizes innovation, sustainability, and social responsibility, Odicé prepares students for the major challenges of modern tourism. Between theoretical fundamentals, practical project management, and strategic vision, future modern tourism professionals have everything they need to design, oversee, and organize innovative, meaningful, and responsible tourism events. 

Throughout the program, you will develop key technical, managerial, and commercial skills. Practical experience is gained through work-study programs or apprenticeships, as well as through concrete projects. The main subjects taught include developing tourism offerings, communication and marketing applied to tourism, management, tools and resources for managing tourism businesses, sales, and sponsorship. 

ODICE provides training on new challenges in tourism

The Odicé school in Rennes places great importance on the new challenges and trends in modern tourism. Its responsible training programs reflect this commitment.

At the end of each course, students will have all the tools they need to help tourism companies meet the major challenges facing the industry, such as: 

• Environmental issues. Against a backdrop of climate and ecological crisis, mass tourism is not well regarded. As a result, responsible tourism is slowly but surely emerging. Its goal? To contribute to preserving the planet and limiting greenhouse gas emissions by offering more environmentally friendly travel options. Slow tourism involves limiting the number of places visited and focusing on in-depth exploration. Finally, experiential tourism, which takes travelers off the beaten track and immerses them in local communities, is also part of a responsible approach. 
• Social/societal issues, with authentic and socially responsible tourism, supporting local communities through a fair approach (development of the local economy, preservation of culture, etc.). 
• Technological innovations: modern tourism is gradually adapting to constant technological advances and taking advantage of them through various tools such as platforms connecting travelers and local service providers, environmental monitoring tools, educational applications, and social media.

ODICE enables students to acquire key skills in modern tourism

The Odicé School enables students to develop essential skills that are in high demand in the modern tourism sector, including:

• Sustainable development skills: understanding the various environmental challenges facing modern tourism (reducing greenhouse gas emissions, preserving ecosystems, etc.), as well as key concepts such as ecotourism, sustainable management of natural resources, environmental management, and the various existing environmental labels and certifications. It is also important to be familiar with local cultural practices in order to ensure the equitable sharing of benefits and prevent the exploitation of local populations. 
• Project management skills: knowing how to manage resources, master strategic planning, meet deadlines and budgets, monitor results, etc. But also knowing how to use the various sustainable development tools to ensure that projects comply with environmental and social regulations. 
• Mastering new technologies such as online booking platforms, AI, virtual reality, digital tools, and social media to promote, raise awareness, and communicate the values of modern tourism.
• Be able to speak at least one foreign language, including English, of course ! Proficiency in a second foreign language or a rare language is a big plus. 

Beyond these technical skills, certain qualities are also crucial for a career in responsible tourism. Throughout your training at the Odicé school in Rennes, you will have the opportunity to develop these different skills: 

• Knowing how to work in a team
• Good adaptability 
• Excellent interpersonal skills 
• Curiosity and open-mindedness
• Organizational and planning skills
• Creativity and innovation
• Communication skills
• Sensitivity to sustainable values.

The opportunities and prospects offered by ODICE 

By choosing Odicé to launch your career in modern tourism, you will not only benefit from a high-quality, innovative, and professional curriculum, but also from unique opportunities to experience the reality of the field: 

• Group projects
• Internships
• Study trips
• Meetings with industry experts...

This dynamic teaching approach broadens your understanding of the sector and your career prospects. Depending on your aspirations, you can choose to enter the workforce after completing your training or continue your studies to obtain a master's degree, for example. Whatever course you choose, there are many different career opportunities: travel advisor, tourism promotion officer, tourism coordinator, tourism events coordinator, tourism events project coordinator, tourism events project manager, seminar and conference sales manager, multi-channel events marketing manager, tourism, cultural, or arts unit manager, etc. 

You can work in various types of companies and fields: hospitality, solidarity tourism/ecotourism/educational tourism, or even specialized consulting firms. 

To sum up, Odicé offers students a program tailored to the new expectations of the market and perfectly suited to the challenges of modern tourism. The various training courses provide access to innovative and meaningful careers that are increasingly in demand.