In a world where consumers increasingly value ethical principles and corporate social responsibility, responsible business and marketing are emerging as essential areas of the modern economy.
Responsible business involves an ethical and sustainable approach to commercial activities, where companies commit to high standards of transparency, fairness, and environmental sustainability. Similarly, responsible marketing involves promoting products and services in an ethical manner, highlighting social and environmental values while meeting your needs as consumers.
At the AURACO school, located on The Land campus in Rennes, two courses are available, each offering a specific pathway for those wishing to specialize in the field of responsible business and marketing.
Discover our two key programs at the Auraco school in Rennes:
- BTS in Operational Sales Management (MCO): This two-year program prepares you for various sales positions by teaching you essential skills in management, marketing, and digital sales. Focused on both practical and theoretical aspects, this program opens doors to professional opportunities in various sectors, with an emphasis on business ethics and corporate social responsibility.
- Bachelor's Degree in Sales Management: Over a period of three years, this program trains professionals to take on management and sales leadership responsibilities. With an emphasis on strategy, team management, and responsible marketing, this bachelor's degree prepares you to meet the challenges of today's market while integrating ethical values into your business practices.
At AURACO, business ethics is not just a theoretical concept, but a daily practice. You will be exposed to various forms of responsible business practices such as fair trade, green business, and ethical business. Concrete, solidarity-based projects, in partnership with committed stakeholders, allow you to put these values into practice in the field. AURACO's educational approach is based on role-playing, case studies, and meetings with local and international economic actors. You will thus acquire valuable practical experience that you can apply in the field as soon as you leave school .
Dual skills for a successful professional future
At AURACO, our ambition goes beyond simple technical training. You are encouraged to develop dual skills in business and strategy, particularly through the MBA program. This opens the door to a wide range of careers, from technician to strategic manager, in sectors as diverse as agri-food, textiles, tourism, healthcare, and many more.
A strong professional network
AURACO School does not just provide theoretical teaching; it is also committed to helping you find employment. The executives and managers who teach in the classrooms also become valuable contacts when you are looking for a job. Choosing AURACO means giving yourself the best chance of success in the professional world.
Career opportunities after training in responsible business and marketing
After completing your training at AURACO, you will have access to a wide range of career opportunities in the field of responsible business and marketing. Here are some of the possible career paths:
- Commercial management: You can hold positions as commercial managers, responsible for managing daily operations and maximizing sales in various sectors such as agri-food, textiles, tourism, health, education, etc.
- Marketing management: You can aspire to marketing management positions where you will be responsible for developing and implementing innovative marketing strategies to promote the company's products and services, while taking into account social and environmental responsibility values.
- Business development: You can work in business development, seeking out new growth opportunities for the company while ensuring that these opportunities are aligned with the principles of responsible business and marketing.
- Project management: You can work as project managers, responsible for planning, executing, and monitoring projects related to commerce and marketing, ensuring that they incorporate sustainable practices throughout the process.
- Strategy consulting: You can work as strategy consultants, offering your specialized knowledge to help companies develop business and marketing strategies aligned with the principles of sustainability and responsibility.
- Entrepreneurship: Some of you may choose to start your own business, capitalizing on the skills acquired at AURACO to launch innovative and responsible commercial initiatives.
In conclusion, with AURACO's training programs, you open the doors to a promising future in the world of responsible business and marketing, with personalized support to help you find professional opportunities that match your aspirations and training. Thanks to a strong professional network and ongoing support from the school, you benefit from personalized guidance in your job search and career development.
The AURACO school in Rennes is positioned as a key player in training for responsible business and marketing. It offers students a unique opportunity to specialize in rapidly growing fields where business ethics and social responsibility play a central role. With its emphasis on innovation, practice, and theory, AURACO prepares its graduates to thrive in a demanding professional world, where commercial performance goes hand in hand with respect for ethical values.
